New Collaboration on Value Creation

The Variety Use Agreement (VUA) is a value creation tool to increase plant breeding investment and innovation. It is built on the principles of value, transparency and choice for producers.

As tested in the pilot program that started in Spring 2020, the VUA will be applied to specific varieties as determined by plant breeders and their seed distributors. In simple terms, when producers purchase a VUA variety and then divert some of that grain at harvest for seed use and plant it the following spring, they will be invoiced a Variety Use Fee for use of the variety.

The Canadian Seed Trade Association (CSTA) is actively gathering input from producer organizations through the VUA Producer Working Group. The Working Group met in Spring 2020. Participants heard from experts and shared their ideas for Working Group goals and next steps. The Working Group consists of representatives from the seed industry and various producer organizations.

For more information, please read the Frequently Asked Questions under the Resources tab, which have been updated with details on the pilot program and working group.

Pilot Program varieties